Cannabis Trends EU 2023

Cannabis Trends EU 2023

The cannabis industry has been slowly but surely growing throughout the world, and the European Union is no exception. As we stand on the cusp of 2023, let’s take a look at some of the trends that are expected to shape the EU's cannabis market over the coming year.

Medical Cannabis: Continued Growth and Expansion

With an increasing number of countries legalizing medical cannabis, the demand for this form of therapy has surged. As of now, over 20 EU countries permit the use of medical cannabis in some form. We anticipate this number to rise, with more countries reviewing their laws and recognizing the potential medical benefits of the plant. This will undoubtedly lead to a substantial growth in the number of patients and prescriptions, making medical cannabis a key trend to watch in 2023.

Adult-Use Market Expansion

While recreational cannabis remains illegal in most EU countries, there have been notable exceptions, such as the Netherlands and Luxembourg. The latter has laid out plans to become the first EU country to fully legalize cannabis for adults. Spain and Portugal are also showing signs of loosening their laws around recreational use. While full legalization across the EU seems unlikely in 2023, we expect more discussions, pilot programs, and possibly even votes on legalization in individual member states.

Cannabis as a Consumer Good

The acceptance of cannabis is not just limited to medicinal or recreational usage; it’s also being viewed as a consumer good. Products like cannabis-infused drinks, edibles, vapes, skincare items, and oils have already started gaining popularity. In 2023, we foresee a significant rise in these cannabis-related consumer goods, especially as more brands look to diversify their offerings and tap into the 'green gold rush'.

Technology and Cannabis

Technological innovation will play a critical role in the development of the EU's cannabis industry. From improved cultivation methods to more sophisticated extraction techniques and tracking systems, technology is set to streamline the cannabis industry. In 2023, expect a stronger emphasis on tech solutions, including AI and blockchain, to ensure quality control, traceability, and compliance in the market.

Policy Reforms and Regulations

Legal landscapes are rapidly evolving. As more countries explore the benefits of cannabis, we predict that EU regulators will face the challenge of drafting policies that balance health, safety, and economic considerations. Expect more regulations designed to guide the production, distribution, and consumption of cannabis products.

Current Reforms and Regulations

The Czech Republic is among several European nations recently revealing intentions to legalize cannabis as part of sweeping new reforms. Last year, Prague declared it was working on a bill to legalize cannabis for adult use, representing the most significant leap since decriminalizing personal possession in 2010.

This move trails Germany's October announcement proposing to authorize cannabis use and sales. If approved, Germany would become the world's biggest regulated national marijuana market.

Meanwhile, Luxembourg has enacted a law permitting residents to cultivate cannabis for personal use, Malta has approved private "cannabis clubs," and Switzerland, outside the EU, has green-lit a trial for selling and consuming cannabis in Zurich.

Interestingly, even the Netherlands, where cannabis growth and sale are nominally illegal but generally unenforced, is planning to launch an experimental program to explore legal cannabis sales by year's end.

Dorien Rookmaker, a Member of the European Parliament from the Netherlands, stated, "It’s crucial that the Netherlands takes the ultimate step, which is to legalize the cultivation of cannabis."


In conclusion, 2023 promises to be a transformative year for the cannabis industry in the EU. As the market continues to mature, stakeholders should keep a close eye on these trends. Whether it’s policy reforms, tech advancements, or new product categories, change is on the horizon, and it’s greener than ever.